Internet Marketing Articles & Information by Kinetica Media

Q: What exactly is pay-per-click Google Adwords advertising?

A: Pay-per-click (PPC) advertising, also known as sponsored search marketing or more commonly, as search engine marketing (SEM), allows businesses to bid for the most visible spots on search engine results page using an auction-style format. You create several ads for your product or service, select the keywords that you want to show your ad, and choose the maximum price you are willing to pay for that click/lead. You only pay when someone clicks on your ad. The higher you bid for a keyword, the higher your ads will display on search engine results pages.

Using PPC Advertising, your business can advertise in the most heavily trafficked search engines and information sites on the web, reaching MOST of all active Internet users. However, with 100,000’s of advertisers using this type of advertising, it takes a cutting-edge and constantly monitored campaign to be successful, and this is exactly what we provide.

Q: Why should I use Google Adwords advertising?

A:Without paid search engine advertising, there are really only a few other methods of reaching potential new clients: Natural search results, Opt-in email marketing, banner ads, links, and press releases. By using PPC marketing, you compete with every single page on the Internet that features similar words as your website does. You could be lost in an ocean of other sites that may have little or nothing to do with the search terms.

PPC advertising allows you to specifically target the type of consumer you are looking for and is also essentially “FREE” until one an interested customer clicks on your sponsored PPC ad. It is the most efficient means of advertising ever created and it is now at your fingertips.

Q: Exactly how does Google Adwords marketing work?

A: As a gift shop owner in Dayton, you may wish to bid on the keyword “Dayton gift shop.” If a competing gift shop in Dayton has already bid $0.40 on the keyword “Dayton gift shop,” your shop must bid $0.41 in order to appear higher among the sponsored sites in Google or Yahoo, for example. Let us say that you bid $0.41. Your ad and a brief description will appear the highest on a search for “Dayton gift shop.” Every time a potential customer clicks this link, your business will incur a $0.41 charge, but you will also have assured that the customer is much more likely to purchase gifts than a visitor looking for information on a similar topic such as gifts in the Dayton area.

Q: How much does a click cost in Google?

A: Fees will vary for each specific keyword term and requires a minimum bid of at least $0.10/click. You can set a maximum bid that you are willing to pay for targeted clicks or establish different bids for individual keyword terms. Some keyword terms may only require the starting amount of $0.10 to achieve the highest search results while more competitive keyword terms can cost as much as $20.00/click. We customize your bidding plan to ensure you get the most qualified clicks and most traffic for your budget

1. Blogs are “HOT” promotional tools:
One of the biggest developments in Internet marketing and branding is the growth of Blogs. The media has been “buzzing” over the direct benefits offered to companies employing blogs for both marketing to, and interacting with, clients and partners alike.

2. Blogs are easy & fun to use:
Our Blog is easy-to-use and integrates seamlessly with your website and provides a powerful method for reaching and communicating with your target audiences.

3. A Blog will increase your website’s search engine ranking:
Blogs may also be one of the best weapons you can use when competing for natural search engine rankings or SEO. A Blog is full of new content pertaining to your business or area of expertise, search engines like Google and Yahoo! will often rank your website higher on the basis of relevance to the keywords you write about. This can be leveraged to increase the traffic to your website and help you to get and keep more customers instantly.

4. A Blog will draw you more website traffic!
Blogs are popular because they build businesses by drawing traffic and new customers to a website that might have gone unnoticed before.

5. A Blog will showcase your businesses competitive edge
Blogs download free mobile ringtones virgin | free motorola mp3 ringtones | free ringtones sprint | hot new ringtones | nokia composer ringtones | free cellular one ringtones | mp3 ringtones creator | cell free phone ringtones sprint | free alltel ringtones | free sprint pcs ringtones | yahoo ringtones free download | blackberry free mp3 ringtones | download mosquito ringtones | download free cricket ringtones | music nextel real ringtones | alltel free phone ringtones | free ringtones converter | ringtones com | free phone ringtones verizon | phone ringtones | also allow you to showcase your businesses expertise, and share your opinions on current events, and information that matters. For example, go to our blog: www.kinetica-media.com/blog. Explore our blog to see how a successful blog should work, then call us to get you set-up with

Be Sure That Your Website Checks Out

Now that you have poured all your time and energy into designing your website, it is now time to go back and review it before launch. Remember, just like a report or project you need to work out all the kinks before you even think about putting it online. When going back over your site, here are a few things to keep in mind.

Text and Grammar

The worst thing you possibly could do is have poor grammar on your website. Make sure that all of your text is spelled correctly and that it makes sense. Nothing is more unprofessional than misspelled words. Also be sure that all of your text is internet ready, meaning that it is optimized for internet readers. Keep in mind that most people when surfing your page want simple to read straight to the point text.

Speed

Another important aspect to remember is the speed of your page. Before you launch your site make sure to test out its speed and make sure that it does not take too long to load your pages. The longer it takes to load, the more people are going to leave your site before they even see it. It is also important to note that there still many internet users with dial-up modems.

Functionality

When testing out your website remember to make sure that all the links are in working order. It can be very frustrating to customers when a page that they wish to see is unavailable due to a broken link. Also be sure to check all of the links that navigate away from your website. Aside from working links, make sure that your website is compatible with popular browsers and screen resolutions.

Navigation

While you may know now how to get around your site because you designed it, can others also figure out how to get around it? A poorly designed site that is difficult to navigate can be a huge turn-off to your customers. Not only is it frustrating, but can become so confusing that the only option is to leave the site. Make sure to test your site on others before you launch it online.

While reviewing your website should be a much more in-depth process than what I just went over, the basic idea is still the same. Make sure that your website is the best that it can be before you even think about getting it online. Not only is it easier to fix now, you do not want to lose potential customers due to a studied mistake.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

Making Your Online Business Look Big Adds Instant Credibility

Everyone knows that a great looking website is the best way to attract online customers to your business. Even if you run your company out of your garage, you can make it look like it runs from an office tower. Here are a few tips to add instant credibility to your website and business.

Buy a domain name

Nothing is worse than visiting a site with a lengthy and hard to understand domain name. Not only is it hard for current customers to remember but it is even more difficult for new clients to find your site. More importantly however, having your company’s name as your domain adds instant credibility to your company. Nothing is worse than visiting a site that is hosted by some small company that you never heard of.

Get a professional logo design

Not only do logos provide brand awareness but they also add credibility to your company. Businesses with logos generally have a much more credible look and feel to them. At the same time, logos add to the general feel to a website and make the customer aware that you take pride in your company. More importantly, logos give a you a perfect opportunity to identify with your buyer. Logos and taglines can give potential customers insight into your business.

Give information about your business

Because of the nature of e-commerce many customers probably have never heard of your company before, let alone who you are. By placing this information online your customers will feel like they know just who they are dealing with. Be sure to put your phone numbers, employees, and address somewhere on the site.

These three things may seem minor and have nothing to do with how the website looks, but they do increase the credibility of your business. And in today’s world of online fraud, looking credible is one of the best things to do for your company.

Top Reasons To Start Reaching Your Customers Via Email

As the internet continues to grow, it is becoming much more viable to reach customers through email. In fact nearly half of all email users check their messages daily, making it just as effective as mail. Other businesses have not let this go unnoticed. In fact, American companies spent close to 400 million dollars last year, and more is expected this year. Now that you have seen the numbers you may be asking, why should I invest into email marketing? The advantages are clear; here are just a few reason to start rolling out your very own email marketing campaign.

Cost

One of the biggest selling points of email marketing is the cost involved in such a campaign. Before the advent of the internet, companies who wanted to send newsletters and mail to clients would have to spend thousands of dollars because of postage fees and printing cost. Now with the internet these cost are nearly nothing when compared to the old mail system. In fact you can reach all of your customers easily and cheaply with email marketing.

Reach

With an email marketing campaign you reach is unlimited. Unlike the old mail system, your message can cross borders and oceans in a matter of minutes. In fact, your clients can read your emails from almost anywhere in the world. Combine that with the money that you would save and you will be amazed how well email marketing really works.

Personal

With email marketing, you can personalize the messages to your client which gives a reason for them to stay with you. At the same time, personal messages can target your exact audience so that you can give them exactly what they want.

Simple

One of the best parts about email marketing is its simplicity and ease to create and send messages to thousands of clients. In fact it is almost as simple as creating an email to someone in your office. While you can get as creative and in-depth as you wish, creating effective emails is a very simple process.

The advantages of email marketing are clear and with the right help, you can turn your existing clientele into loyal customers of your business. There are several companies that you can contact for help with rolling out your new email marketing campaign.

Tested Ways To Increase Your Open Rate

Starting an email marketing campaign is one of the best ways to increase customer loyalty to your company. At the same time, it is proven to be a cheap yet effective way to advertise. However, when starting your campaign make sure you know the basics of email marketing so that your customers will open and read your newsletters. Here are some things to remember when starting your campaign.

Subject Lines

Just like the headline of a newspaper, the title for your email needs to be captivating enough to make the client want to open it. The subject of the email is the deciding factor from it being read or deleted. Make sure that the subject lets the client know who you are and at the same time make them curious enough to open it. When writing your subject make sure to remember the emails you receive what makes you want to open an email. For example, don’t use capital words and symbols to try to force the client into opening it because it will only make your email look like SPAM.

Get People Excited

Because your clients will sign up for your newsletter, make sure to get them excited to receive it. If you are only going to use the email as a way to advertise products, you are not going to be very successful. Instead, you should offer some type of incentive for them to join up. A great way to do this is to offer your clients coupons, prizes, and other giveaways so that they will continue to use the newsletter and more importantly buy your goods and services.

Test Your Product

Before sending your email out to hundreds of your clients, make sure that it the best that it can be. Email newsletters that contain grammar, punctuation, and other mistakes are a great way to hurt your company’s image. So before you send out your email make sure to read and reread it several times. At the same time, send a test email to yourself so that you can see how it looks for yourself. This way you can also check to make sure all the pictures and links work so that when your customer tries to navigate to your site they can successfully do so.

As stated above, email marketing can be a great way to increase your customer loyalty. However, make sure to follow all of these steps so that your email marketing campaign is successful and worthwhile.

Why Is It Crucial That You Speed Up Your Web Site Today?

The internet offers something that no other type of medium has ever offered to date and this is the speed at which users can get and find information. Whether it is simply looking up the weather or as complex as connecting businesses together, the internet does all of it in breaking speeds. However, while as fast as the internet can be there are a few things that can slow your customers up when they are visiting your site. Because of broadband and increased bandwidth, many web developers are becoming sloppy and slowing down their site for the visitors to their site. It is also important to note that over 22 per cent of Americans still have dial-up modems. This means that it is especially important to lower the time it takes to load your web page. Every second that a person has to wait is another person leaving your site for your competition. However, there are a few ways to increase your page’s speed.

Optimize HTML

One of the best ways to lower the load time of your site is to streamline your HTML code. Make sure to clean up old data that is not being used anymore. More importantly however, clean up any unnecessary code that may be slowing down your site. This should help to immediately speed up your web site.

Pictures and Graphics

While every one likes good looking pictures and graphics to spruce up their web site, using too many can be a bad thing. Try to use only a couple of pictures or graphics per page and try to keep each of them under 10 Kb. While you may think your site needs pictures to look good, the tradeoff may be less traffic to your site.

Keep it Simple

These days everyone wants information on the web to be straight and to the point. Try to keep your pages as small as possible and try to aim around it being about 30 Kb or less. While it may be difficult, keeping your page simple will not only help lower your web sites load time, but also help your visitors find exactly what they are looking for.

Just like everything in today’s world, the faster the better. Try to keep your site as speedy as possible so that you do not lose any potential customers. Remember these tips and your site should stay as fast as it can be.

Choosing The Right Color Scheme Can Be Simple And Easy

One of the hardest parts that anyone has to face when designing a website is the color scheme. Most people know that the difference between using a good scheme and a bad scheme can be the difference of a site succeeding or failing. The colors of a site convey the overall feel and mood of your site, so it is important to pick colors that go along with your company’s goal or idea. Even if you can’t remember your middle school art class, the rules of creating a color scheme for a website are fairly easy.

Keep it Simple

One of the most important parts when developing you site’s color scheme is to only pick a few basic colors. In fact, if you are planning to use more than 5 colors on your site you are using too much. It can be very hard for many people to find the information that they are looking for when they can not even see it. Also it is important to remember that using an uncommon color is not ideal. In fact, using the browser-safe web palette is not a bad idea. While many computers can now display a wide range of colors, there are a few that still only show a few basic colors. In fact, using the web safe palette is fairly easy because many programs such as Photoshop, Illustrator, and other web tools have the palette built in.

Text

The pages text is absolutely the most important part of any website. I have never understood why many sites make their text so hard to read. If someone can read it, they probably are not going to stay at your site and more than likely not buy your product. As a general rule, try to use black as the main text of the site and use lighter text for graphics and other parts. At the same time, don’t forget to use a font that is clear and simple to read.

Picking the Colors

When picking the colors for you site there are several different ways you can go about picking them. First, you can use complementary colors which are colors opposite to each other. Or you could use analog colors which are colors that are located right beside each other on a color wheel. And one more very pleasing color combination is to use chromatic colors or different shades of the same color. However, whichever one that you pick remember to keep your site easy to read and pleasing to the eyes.

The color combinations that can be used on a website are endless, however it is very important to remember the basics of choosing a color scheme. While you may be tempted to get creative and choose a variety of colors, make sure they go together and that they represent the look and feel of your company.

Every Great Logo Has These Four Elements

Now that you have begun the starting stages of launching your new business, you must take the time to create an effective logo that will be remembered by your new customers. However, before you start the long process of designing your logo remember these few tips so that you create the best logo for your company.

Color Scheme

Just like a website or an advertisement, the more colors does not necessarily mean that that the logo will be more effective. A good rule of thumb when designing a logo is to keep it to 2 or 3 colors so that it is not too much to remember and it is still professional.

Fits your Business

This is perhaps the most important aspect of logo design. Just because you think a certain logo looks good does not mean it will look good for your business. For example, do you think that Nike’s logo would look good on a law firm’s logo? Probably not. In order to find a logo that works for your company be sure to do some research into your competitors logo designs. More importantly however, be sure to know what your customers are looking for when searching for your business. If they are looking for trust then make sure that your logo conveys that you are indeed a trustworthy company.

Memorable

A great logo will not only fit your business and look good but more importantly it is easy to remember. The biggest problem many businesses encounter when designing a logo is picking one that is too complex. While at first it may seem unique and special, a complex logo only makes it hard for your customers to remember your logo and essentially your business.

Unique

Another important element that all effective logos have is uniqueness. With so many small business out there these days it is critical for your business to stand out from the rest. While a unique logo is important, don’t forget about the other rules that I have already stated. A unique logo does not mean that it has to be colorful and complex instead it can be simple and straight to the point.

Making an effective logo can be a long process, however in order for your new business to become successful you must take the time and design a logo that will work for you. If you have any problems or issues when designing your logo, there are hundreds of companies that can help you with the process.

These Tips Can Save Your Logo From Being A Disaster

With all the hard work and dedication that you have put into your business, why would you want to represent it in a bad way? Many small businesses choose to pick a logo that does more harm than good. In fact, a horrible looking logo can actually turn customers away and that results in lost sales. Therefore, when designing your logo you must take the time to pick one that will work for your company because the last thing you want to do is take all your hard work and dedication and throw it out the window.

Pay For It

One of the biggest mistakes that small businesses make when getting a new logo is to try to do it themselves. Unless you have someone in house who has worked with graphic designs and logo designs it is crucial that you hire a design firm to create your logo. While you may not want to spend the money on one, a logo design company will work with you to create a logo that represents the business that you are in and also one that stands out from the competition.

Keep it Simple

Another common mistake that companies make when choosing a logo is to pick the flashiest and most attention grabbing logo possible. While it may seem like a good idea, it actually may do more harm than good. In fact, a complex logo will not only be hard to remember, but it also does not look as professional. Remember, that when designing a logo choose one that is not only a simple design, but also one that only contains a few colors.

Make it Fit

Many people say the logo is your business. When picking a logo make sure to realize what your company does. For example, a computer store will not have the same type of logo as a CPA. Remember to research what your competitors are using and research what your customers are looking for in your industry.

Use It

A logo should not just be used on your front window of your business. Instead make sure to use it in everything that you do. Place it on your employee’s business cards, letterheads, documents, memos, advertisements, and websites. Do not be afraid of using your logo to much.

A good logo design can go a long way in determining the success or failure of a business. That being said don’t go cheap when picking and designing your logo. Remember that there are many great design firms located all over the country that will help you in your decision.